Apple corporate responsibility to the customers Essay

orchard apple tree corporate responsibility to the customers - Essay ExampleAccording to its vision, the organization has been rather responsive in inculcating the value of its Corporate Social Responsibility (CSR) when dealing with the customers. Fundamentally, due to its aspiration to micturate customer value and employee satisfaction, the organization has developed a Corporate Charity Matching Program to victuals its employees motivated and driven towards efficiency in rendering caliber services to its customers (Apple Inc., 2013 Somo, n.d.). One of the major honorable issues witnessed by Apple when performing its operational activities is often argued to be its fast innovation concerns. It is in this stage setting that Apple has been focused on inculcating rapid innovations of its products which has not only reduce the span of product deportment cycle, scarce has in like manner increased its challenges in terms of customer loyalty and brand awareness. For instance, due to the rapid innovations of its product line, the customers are likely to become unresponsive to the new brands launched along with possess a tang of dissatisfaction due to the decreasing span of product life cycle. Emphasizing on this particular issue, the aim of this use up is to identify the initiatives taken by Apple in performing its CSR with efficiency from a customer even out of view. The discussion will thus initially focus on studying the CSR initiatives majorly followed by Apple and shape up emphasize on learning the implications of its CSR initiatives on the customers. Based on the understanding obtained, few recommendations will also be provided for Apple to perform more efficiently when dealing with the customers. Corporate Social Responsibility (CSR) Performed by Apple to Customers Apple acts quite responsibly in incorporating highly efficient codes of conduct with its intention to approve with various ethical responsibilities including all the suppliers and distr ibutors in the organization and therefore ensuring quality throughout its supply chain. Apple also emphasizes on implementing effective CSR strategies that would integrate greater awareness and responsible conscience among the management in offering highly innovative products to its customers through effective productivity, ensuring profitability for the organization to a large expiration (Apple Inc., 2013 Chun, 2011). However, in its marketing practices, the company has been focused on rapid innovations, which has given rise to certain ethical issues in relation to quality standards, privacy assurance, intellectual property rights, customer loyalty and patent rightfulness infringement risks among others. For instance, because Apple extensively focused on product innovation at frequent instance, relatively more than its rivals, it also has to witness substantial pressure in terms of preserving product quality which demand improvement on a consistent basis. Such rigorous emphasis on product quality along with innovation not only requires huge expenditure in the research and development process, but also increases the risk of quality errors resulting in ethical hazards and customer dissatisfaction. To be illustrated, after the introduction of iPhone 4 by Apple, it was noted that customers had to face various difficulties due to the reception error in the gadget caused because of haywire antenna interference. Apple, in order to resolve the reception problems, provided free bumpers as well as cases for a limited period of time but had to suffer from rising expenditure as well as reducing customer loyalty